All marketing activity should start with a good marketing strategy and plan

Many businesses make the mistake of undertaking marketing activities on an ad-hoc basis. These marketing activities are often reactive rather then proactive in response to circumstances such as declining sales or changes in competitor activity.

There are many problems with a ‘just-do-it’ approach to marketing. They lack focus and direction, are inconsistent in approach and more often than not, they have little or no impact and can be very costly.

The execution of all marketing projects is only as good as the strategy and plans behind them. Marketing planning ensures that you don’t waste time, money and effort by ensuring that all of your marketing activities are planned, integrated and will deliver on your business and marketing objectives.

Organizational Development

Organizations need to build their teams and to be up to speed with their competitor

TEAM – Our Definition “A team comprises of a group of purposeful people working together in an extraordinary way, trusting one another, complementing each other’s strengths, and compensating each other’s limitations”

In today’s fierce and aggressive business environment, working in teams is so crucial because resources are always limited and customer demands keeps increasing thus pushing organizations to perform way beyond their limits. And as such organizations need to build their teams and to be up to speed with their competitors and to do this fast enough and effective enough to face the ever-changing business landscape.

Teambuilding unit is specializes in coaching teams for high performance. Our years of experience in providing services to corporate Malaysia has accorded us with well researched, powerful and mature material able to transform teams in the direction desired by organizations. Our team of experts will work through with your team to design the right modules for the right people at the right time.

Talent Acquisition

Candidate Selection Assesment

Skills, Capabilities & Characteristic Assessment

Managing today’s human capital is challenging enough, but you don’t need to make your decisions based on subjective processes and instinct. HCL provides a wealth of assessments to help make strategic decisions. Whether it’s succession planning, new hires, organizational alignment, or performance improvement, HCL’s validated Assessment Tools can provide the knowledge you need to make the decisions that really matter. Contact us and let us know your needs or employee issues, and we’ll recommend the tools that can help achieve the desired results.

Communication & PR

Engage, inform and influence your clients with effective marketing communications & PR

With so many ways to communicate with clients today, it’s not surprising that so many businesses are unsure about how best to deliver their message in order to get results. From website, social media and email marketing to more traditional marketing such as public relations, brochures and advertising – the list of tools available is endless.

Our approach to marketing communications is to help clients to deliver the right message, to the right audience, at the right time using the most cost-effective marketing communications channels.

Specialising in B2B & B2C marketing communications, We offer a wide range of Communications & PR services to support your marketing communications goals and objectives.

Business Technology

IT Strategy & Organization

We help clients develop IT strategies that are tightly aligned to business goals and corporate priorities, and to design organization and governance approaches to deliver the highest value.

Based on our experience, input from industry experts and a global benchmark database, we have defined both what the objectives and criteria for an IT strategy should be, but also what supporting enablers like processes, organization, and governance should look like. We also customize these to client needs based on the business objectives.

This gives us distinctive insight across all levers in how a CIO and CEO should think about the IT function’s strategy.

Branding & Rebranding

HCL will assist you in developing and implementing a (re)brand project plan for all stages of the branding process including: market research, developing brand values, designing an effective and manageable brand, appointing/managing the project team, internal and external communications, production of brand collateral, launching the brand and guidelines for brand management.

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